INSIDE JOB AGENCY
Steady Growth, Stronger Conversions & a Community That Gets It.
When I started working with Mindy at Inside Job Agency a year ago, our goal was clear: grow her presence, deepen community engagement, and convert that visibility into real business. Over the past 12 months, we’ve done exactly that—with strategy, consistency, and content that actually sounds like her.
Every week, I create 5 custom graphics and 5 video edits, write all her captions, and develop a hashtag strategy tailored to her neurodivergent, creative audience. We've built a voice that's bold, informed, and refreshingly direct—just like Mindy.
The results?
👉 Over 7,000 new LinkedIn followers (all organic)
👉 A major increase in conversion rates—more booked calls and ideal clients
👉 Steady, intentional growth across Instagram, LinkedIn, TikTok and her email list.
Beyond social, I helped Mindy relaunch her newsletter, revamp her website, and develop branded worksheets that elevate her client experience. Together, we’ve turned content into connection—and connection into business growth.
Brand Voice: Speaking Their Language, Not Just Talking Online
One of the most impactful parts of working with Mindy has been developing a brand voice that actually sounds like her—smart, bold, a little quirky, and deeply relatable to the creative, neurodivergent professionals she serves.
At Olive & Ivy Media, I focused on refining Mindy’s tone to be both approachable and authoritative—cutting through the noise with clear messaging that resonates. And the results speak for themselves.
Take this one LinkedIn post, for example:
📣 155,598 impressions
👀 115,901 unique members reached
💬 709 reactions, 51 comments, and 45 reposts
That post alone brought in a flood of new followers and visibility from exactly the kind of folks who need what Mindy offers. When your voice matches your audience’s needs, the connection is instant—and it shows in engagement and conversions.
Video Strategy: Consistency + Data = Content That Converts
When Mindy and I made video a pillar of her content strategy, the shift was immediate—and measurable. We committed to posting 5 videos a week, with edits designed to hold attention and messaging crafted to actually matter to her audience.
Through research and performance tracking, we found a topic her audience couldn’t scroll past: layoff talk. Not fear-mongering—real, useful info that creative professionals could trust. That’s when the magic happened.
This single video post exploded:
📈 8.8M impressions
👥 4.6M members reached
🎥 797,608 video views
⏰ 1,804+ hours of watch time
📊 527 new followers overnight
Reactions: 1,174
Comments: 59
Reposts: 16
By leading with real talk, not fluff, and showing up consistently with smart, story-driven video, we’ve expanded Mindy’s reach across LinkedIn and Instagram—turning scrollers into subscribers and browsers into bookings.
