Jen’s Cafe Bars

Since October 2024, I’ve had the privilege of partnering with Jen’s Café Bars — a vibrant, gluten-free snack bar brand with deep roots in wholesome café culture and a rapidly growing national presence. My role has been to help elevate their digital presence across multiple channels, and together we’ve seen consistent, measurable growth.

What I Do:
I lead all things content and community for Jen’s Café Bars, including:

  • Custom graphics and video editing to highlight their small-batch, artisanal process and energizing lifestyle

  • Strategic caption writing that connects authentically with their audience

  • Thoughtful hashtag strategy to increase reach and engagement across Instagram, Facebook, and TikTok

Since onboarding, Jen’s social media engagement has grown steadily month over month, reflecting stronger community connection and brand recognition.

Beyond social, I helped revamp their website to better tell their story and drive sales — improving UX, visuals, and clarity around their mission and products. I also manage email marketing campaigns that consistently drive conversions, especially during product drops and seasonal promotions.

This brand has heart, hustle, and an incredible founder story — and I’m proud to bring it to life online.

Building a Bold, Health-Focused Brand with Steady Social Growth & Converting Campaigns

Instagram Glow-Up: From Static to Scroll-Stopping

One of the first things I tackled for Jen’s Café Bars was refreshing their Instagram presence — transforming it from a simple feed into a dynamic brand hub that reflects their energy, values, and community.

I upgraded their bio to clearly communicate what makes them special: clean, gluten-free snack bars born from a beloved café and loved by athletes, actors, and everyday adventurers. I also reworked their Story Highlights, using custom icons and titles to spotlight product flavors, behind-the-scenes kitchen content, press features, and fan shoutouts — making the brand instantly more interactive and inviting.

We follow a 4-post-per-week strategy with a strong focus on variety and value. Every post is intentional — a mix of:

  • Lifestyle photos and high-quality custom graphics showcasing the bars in action

  • Community-centered features, from athlete testimonials to customer UGC

  • Seasonal content that keeps things fresh and timely

  • Engaging captions that invite interaction and tell Jen’s story

This consistent, elevated content plan has made the grid feel alive — not just pretty, but purposeful. And most importantly, it’s helped build a real sense of connection with their fast-growing audience.

Website Redesign: From Café Roots to a Modern, Scalable Brand


As Jen’s Café Bars transitioned from a local favorite to a national brand, their website needed to reflect that growth. I led a full website redesign to give Jen’s digital home a sleek, modern, and user-friendly look — while still honoring the artisanal, small-batch spirit of the brand.

My focus was on:

  • Streamlining navigation to make shopping, learning about the bars, and exploring Jen’s story effortless

  • Creating a clean, visual design that highlights the vibrant ingredients and energy of the brand

  • Optimizing for mobile, knowing that a large percentage of customers discover and shop via Instagram and email

  • Integrating storytelling, so visitors not only browse — they connect

From homepage to product pages, every element was reimagined to better reflect Jen’s identity: clean, bold, and wholesome. The result? A website that feels as handcrafted and premium as the bars themselves — built to grow alongside the brand.

Email Marketing That Converts: Turning Fans into Repeat Customers

For Jen’s Café Bars, staying top-of-mind is key — and that’s exactly what our bi-monthly email campaigns are designed to do. I’ve developed a strategy that blends engaging content with clear calls to action, helping the brand stay connected to its audience and drive consistent sales.

Every two weeks, we send a thoughtfully crafted newsletter that:

  • Highlights flavors, seasonal promos, or fan-favorite bars

  • Shares behind-the-scenes content from the kitchen or Jen’s story

  • Offers exclusive deals to reward loyalty and boost conversions

  • Drives traffic to the newly redesigned website, making the shopping experience seamless

These emails aren’t just nice to look at — they perform. We’ve seen a noticeable increase in online orders tied directly to campaign send dates, especially during limited-time offers or product drops. It’s proof that when your emails are intentional, on-brand, and consistent, they work.