Jens Cafe Bars
Jen’s Cafe Bars evolved from a beloved café treat into a nationally recognized brand, now stocked in MLB stadiums, on film sets, and in the hands of elite athletes. As the brand grew, so did the need for intentional, day-to-day marketing support.
We manage Jen’s social media presence with a strategy rooted in real connection—balancing product features, behind-the-scenes content, and light UGC that builds trust and visibility. Our tone is casual but confident, just like the brand itself.
Email marketing is a key revenue driver. Each campaign is designed to feel personal and timely, consistently converting readers into customers—whether it’s a limited flavor drop or a restock announcement. Beyond the digital, we support Jen with creative projects like community tabling events and branded touchpoints that keep her story alive both online and off.
It’s strategy that supports a founder-led brand as it scales—without losing the charm that made it special to begin with.
Bright Aura Designs
Bright Aura Designs is the creative studio of a local entrepreneur whose offerings blend spiritual insight with aesthetic clarity—think branding and oracle readings, styled interiors, and soulful business strategy. She needed a website that could hold all of that complexity without feeling scattered.
We partnered to build a digital home that felt just like her: grounded, intuitive, and magnetic. I helped craft the site structure, brand messaging, and copy to honor her multi-passionate work while guiding visitors with ease. We focused on clarity without dilution—designing pathways for potential clients whether they came seeking an identity refresh, energetic alignment, or interior consulting.
The result is a site that feels both personal and professional, deeply reflective of her voice while easy to navigate. It doesn’t just showcase her services; it invites connection.
Stocky Socks
Stocky Socks is a size-inclusive sock brand designed for wider calves and ankles—a niche long underserved in the fashion and comfort space. Their mission is rooted in accessibility, body inclusivity, and everyday ease.
I worked with the founder to craft messaging that felt both warm and empowering. From homepage headlines to product descriptions and brand storytelling, we clarified their “why” and turned it into copy that speaks directly to their audience—without overexplaining or falling into cliché. The tone had to strike a balance: grounded in comfort, but with a confident edge that made the brand feel seen and strong.
Together, we created a website that walks the walk—clear navigation, inclusive language, and copy that wraps around the reader like a favorite pair of socks.
Digital Launch & Geo-Targeted Ad Strategy for Non-Profit
This organization sits at the intersection of education and healthcare, serving as a trusted resource for universities and residency programs nationwide. Despite their credibility, they had little digital infrastructure and needed a modern presence to match their authority. We stepped in ahead of a major conference where they were scheduled to present.
We built their Instagram from scratch and crafted a content strategy that reflected their scholarly tone while making them accessible to a younger professional audience. But the real win came through a hyper-targeted geofencing ad campaign. Unlike typical awareness campaigns, this client didn’t want broad visibility—they needed precision. Our strategy focused exclusively on decision-makers at the conference: leaders of residency programs, medical educators, and institutional stakeholders.
The campaign delivered 82 highly targeted link clicks at just $0.90 each. While that number might seem modest on the surface, it was intentionally narrow—each click represented a potential decision-maker at a university or residency program. For this client, even one of those conversions could translate into thousands of dollars in funding or partnership value. It was proof that when strategy is sharp, reach doesn’t have to be wide to be impactful, nor does the budget need to be huge.
In a space where one key contact can mean institutional partnership, small numbers aren’t small at all—they’re strategic. This wasn’t about volume. It was about showing up exactly where it counted.
