2025 Trend Predictions: What We've Noticed, and What's Coming Next
The first quarter of 2025 has confirmed what a lot of us in small business marketing already felt brewing: creativity is taking its power back.
January through March showed us that trends are moving faster than ever. A sound goes viral, a brand hops on, and by the time you’ve saved the idea, it’s already old news. In this fast-moving space, the brands standing out aren’t necessarily the ones chasing relevance... they’re the ones staying true to themselves, building trust through real presence, and choosing originality over imitation.
So, what does that mean for Spring and Summer? Here are our predictions for Q2 of 2025:
1. More Creativity, Less Trend-Chasing
People are tired. Not of content, but of content that feels like filler. The best-performing brands aren’t trying to hop on every trend—they’re setting the tone themselves. Expect to see more creativity in storytelling, visuals, and strategy. The brands who are bold enough to be different will be the ones that stick.
2. Trends Are Getting Lame (Because Brands Are Overusing Them)
When a niche sound becomes the soundtrack for every industry, it loses its punch. Major brands have been late to trends for years, but now even small businesses are making trend fatigue part of their reality. The takeaway? Use trends with intention—or skip them altogether.
3. Storytelling as Strategy
In Q1, we saw a rise in long-form captions, founder features, and behind-the-scenes storytelling. Expect more of that. Customers want context. They want to know who's behind the business and why it matters. Voice is becoming the differentiator, not polish.
4. More Faces on the Feed
Say goodbye to overly curated graphics and hello to the people behind the brand. Team intros, day-in-the-life clips, and customer spotlights are taking over. The more you show your face (or your team's), the more people trust you.
5. Less AI, More Real Voice
Yes, AI tools are everywhere. But savvy audiences can spot a generic caption a mile away. In Q2, the brands gaining traction will be the ones doubling down on their actual voice—unedited, imperfect, but unmistakably real.
6. Videos Still Win, but Posts Still Matter
Short-form video isn’t going anywhere. But feed posts? Still crucial. Posts give your content structure, help with SEO, and provide a visual landing space for your brand. Think of your feed as your storefront, and your videos as the welcome mat.
What It All Means
You don’t need to be everywhere. You just need to be intentional. In 2025, that means:
Show up as yourself (not a watered-down version of someone else)
Share stories, not just offers
Don’t post just to post—post with purpose
Prioritize voice over volume
More than anything, don’t be afraid to lead. That’s where the real growth is.
Need support building a presence that feels like you? Let’s talk.
