Plant the Seeds Now: What April Can Teach Us About Organic Growth
You’ve heard it before: April showers bring May flowers. But in marketing? Those April showers look a lot like slow, steady, behind-the-scenes effort. Strategy. Consistency. Showing up even when the algorithm feels thankless.
And the flowers? They’re your results. That moment a new client says, "I’ve actually been following you for a while."
Your Feed Is Your Digital Storefront
Let’s get practical. If someone googles your business and lands on your Instagram, what are they seeing? Is it vibrant and welcoming—or collecting dust?
We’ve said it before and we’ll say it again: your social feed is your storefront in the digital age. You don’t need marble countertops and a neon sign, but you do need:
A fresh, recent post
A few friendly faces
Clear info about what you offer and how to work with you
If your feed looks abandoned, it signals to your audience that you might be too. The equivalent of dirty windows and a flickering "open" sign. You wouldn’t walk into that store. And neither would they.
How to Know If It’s Working
Organic marketing is like tending a garden—you don’t always see instant blooms. But there are signs things are taking root:
Are people saving or sharing your posts? That’s engagement that often means more than a like.
Are you getting profile visits or DMs from new people? That means your content is doing the heavy lifting.
Is your community talking back? Comments, story replies, or even in-person mentions all count.
Has traffic to your website or inquiries picked up, even without paid ads? That’s organic in action.
Remember: not all ROI is trackable. Some of the best leads come from quiet followers who’ve been watching for months.
The Marketing You Consume Matters Too
Want to get better at your own marketing? Start by noticing what you respond to.
Which businesses do you follow and trust online? What makes their content feel real or helpful? Have you ever visited a store because of a friendly Instagram post, or bought from someone who showed their face and story?
Flip that insight inward. If you’d never follow a feed full of templated posts and stock quotes, don’t build one like that. If you’re drawn to storytelling, transparency, or humor—start weaving those in.
Marketing isn’t just about getting seen. It’s about building a presence that makes people want to stay.
5 Tips for Tending Your Feed This Spring
Post Something Recent – Show you're active. A quick team photo or office update is enough.
Update Your Bio – Make sure your contact info and offerings are clear.
Pin a Helpful Post – Guide new visitors to your best or most timely content.
Use Captions to Speak, Not Just Sell – Imagine you’re chatting with a regular, not pitching a stranger.
Make It Visual – Even simple photos can brighten up your feed (and your flower box).
Final Thought
We know organic can feel slow. But showing up—on your feed, in your stories, in your DMs—plants seeds. Not every follower will bloom into a client. But the ones who do? They’ll come in because it looked warm, welcoming, and worth their time.
That’s the power of a well-tended storefront. Digital or otherwise.
